Swiggy — Driving Local Trust for a National Appetite

Objective:
Boost local trust, app installs, and engagement across foodies in India’s top 50 cities.

Client Overview:
Swiggy, one of India’s largest food delivery platforms, wanted to grow hyperlocal trust and digital loyalty.

Challenges Faced:

  • Low app ratings in some cities

  • Lack of verified user reviews

  • Needed more regional engagement & foodie content

Our Strategy:
✅ Delivered 7,000+ Google reviews in 30+ major cities
✅ Ran 50+ city-specific Instagram reels on trending local food
✅ Onboarded 250K+ food-focused Instagram followers
✅ SEO blogs: “Best biryani delivery in Kolkata,” “Top midnight snacks in Bangalore”

Outcome:
Improved app rating to 4.8★ average, +30% app installs MoM, organic search traffic up by 120%.

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