Objective:
Boost user reviews, local travel engagement, and SEO visibility for India listings.

Client Overview:
TripAdvisor needed more India-focused UGC and presence across key domestic destinations.

Challenges Faced:

• Underperformance of India-based listings

• Low organic engagement from Indian users

• Scarce regional content

Our Strategy:
✅ Delivered 12,000+ TripAdvisor reviews for India hotels, activities, and restaurants
✅ SEO articles: “Top 10 places to visit in Ladakh,” “Best family resorts in Goa”
✅ UGC contests for travelers posting on Instagram & linking reviews
✅ Created reels from user videos & influencer reviews

Outcome:
India listings rose in global rankings, website traffic up by 2.8x, partner hotels saw up to 40% more booking inquiries.