Rapido — Making Rides Resonate Locally

Objective:
Boost app installs and build trust across Tier 2–3 cities.

Client Overview:
India’s fastest-growing bike taxi app needed user trust & regional engagement.

Challenges Faced:

  • New market competition

  • Lack of regional influencer traction

  • Fewer local reviews online

Our Strategy:
✅ Delivered 3,500+ Google reviews in 25 cities
✅ Grew Instagram by 180K+ with relatable, local content
✅ Reels with bike safety tips & student-targeted offers
✅ Hyper-local campaigns in regional languages

Outcome:
Daily active users increased by 40%, app ratings improved from 3.5★ to 4.7★ in 60 days.

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