Objective:
Drive elite-user credibility and engagement for financial content.

Client Overview:
CRED wanted to humanize finance and grow trust among credit card holders.

Challenges Faced:

• Complex brand perception

• Low video retention

• Trust-building for financial advice

Our Strategy:
✅ Reels on card hacks, rewards, and member benefits
✅ 100K+ real HNI and salaried Instagram followers
✅ SEO blog series: “Credit cards explained simply”
✅ Delivered 1,000+ 5-star reviews for app installs

Outcome:
Improved app install rate by 80%, 2M+ impressions monthly via UGC.