Objective:
Boost organic influencer engagement and user-generated lifestyle content.

Client Overview:
boAt wanted to connect more deeply with Gen Z through reels and peer content.

Challenges Faced:

• High competition in audio segment

• Reels weren’t getting traction

• Trust-building for new product lines

Our Strategy:
✅ Created 30+ viral reel concepts on gym, music, & travel
✅ Onboarded 250K+ Instagram followers organically
✅ SEO for “best earphones under ₹2000”
✅ Google reviews for store launches and support centers

Outcome:
Social engagement up by 300%, influencer shoutouts grew 5x.