Objective:
Educate & engage new investors via trust-building and content.

Client Overview:
Groww wanted to grow its beginner investor base via social media.

Challenges Faced:

• Complex jargon

• Fear of investment among young users

• Needed human connection

Our Strategy:
✅ Built 140K+ Instagram following with “money tips” reels
✅ SEO around “how to invest,” “SIP vs FD”
✅ Google reviews for app experience
✅ Micro-influencer campaign: “Your first ₹1000 SIP”

Outcome:
Account sign-ups increased by 65%, retention up 3x due to educational content.