Paisabazaar — Ranking Fintech on Trust
Objective:
Drive credibility and grow organic traffic for loan & credit card products.
Client Overview:
Paisabazaar, India’s leading financial marketplace, wanted deeper organic visibility and review credibility.
Challenges Faced:
Complex financial products
Low trust from new users
SEO saturated with competition
Our Strategy:
✅ 4,500+ Google reviews from verified users on credit card & loan services
✅ SEO content clusters: “Best credit cards for cashback,” “Personal loan eligibility explained”
✅ Reels on how to apply for loans, manage credit score, and avoid scams
✅ Grew Instagram with 100K+ targeted followers (students, salaried users, self-employed)
Outcome:
Website ranked in Top 3 for 25+ financial keywords, leads increased by 70%, bounce rate dropped by 45% after UX + trust revamp.