Physics Wallah (PW) — Humanizing EdTech Growth

Objective:
Build community love & engagement for Physics Wallah’s brand.

Client Overview:
PW needed a relatable and motivating digital presence for students.

Challenges Faced:

  • Needed authentic reels & UGC

  • Reviews lacking on Google

  • SEO weak on local language content

Our Strategy:
✅ 200K+ student followers added on Instagram
✅ Reels with student testimonials and tips
✅ 3,500+ Google reviews for credibility
✅ Hindi/vernacular SEO blogs

Outcome:
Doubled web traffic, community engagement 4x increase, and viral reach in Tier 2–4 cities.

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