Physics Wallah (PW) — Humanizing EdTech Growth
Objective:
Build community love & engagement for Physics Wallah’s brand.
Client Overview:
PW needed a relatable and motivating digital presence for students.
Challenges Faced:
Needed authentic reels & UGC
Reviews lacking on Google
SEO weak on local language content
Our Strategy:
✅ 200K+ student followers added on Instagram
✅ Reels with student testimonials and tips
✅ 3,500+ Google reviews for credibility
✅ Hindi/vernacular SEO blogs
Outcome:
Doubled web traffic, community engagement 4x increase, and viral reach in Tier 2–4 cities.