Objective:
Position UpGrad as the go-to platform for professionals seeking career growth.

Client Overview:
India’s leading EdTech wanted to boost thought leadership and student engagement.

Challenges Faced:

• Highly competitive EdTech content space

• Limited student-driven social content

• Low trust for new-age courses

Our Strategy:
✅ Onboarded 200K+ targeted professionals on Instagram
✅ Created reels with student success stories and career tips
✅ 5,000+ Google reviews for credibility
✅ SEO for keywords like “online MBA,” “career growth in India”

Outcome:
Organic leads increased by 3x, brand recognition grew across LinkedIn, Instagram & YouTube.